A guaranteed way of igniting debate on any marketing topic is to claim that some of the principles and practices that underpin the trade are no longer viable. In fact, you could apply the same assertion to music, technology or fashion. So, what is dead and what is alive? Far from being a philosophical conundrum, [...]
As a trusted source for recommending everything from mobile phones to restaurants, word-of-mouth (WOM) remains almost peerless. Facebook’s new Graph Search tool aims to tap into the faith consumers have in WOM by delivering search results based on social connections and the interests and recommendations that those networks offer. So, what is Facebook Graph Search? [...]
Do you How To Build… Compelling Selling Proposition? We do…. Fear. We have all experienced it, and it is not a feeling that we like. It is what makes us hesitate and look at things with scrutiny – protecting us from an unpleasant outcome. Truth is, every sale involves some level of apprehension. No one [...]
Setting up a blog isn’t difficult. Millions of blogs exist with more created each day. However, some blogs don’t do as well as others do, and some have the kiss of doom on them from the start. What is it that makes some blogs fail? Is it simply bad luck? Nope, luck has nothing to [...]
The main reason I love WordPress so much, other than as a content management system, is the mass of plugins that are available for it. The last time I checked there were over 17 thousand available and it would appear that it doesn’t matter what you want to do, there is normally a WordPress plugin [...]
Everyone needs a little bit of inspiration from time to time. When you look at the following list of the top 10 most successful blogs as of January 2013, it should give you the motivation you need to keep up with your own blog. Remember, at one point every blog had 0 visitors. The more [...]
We are all familiar now with the power of Facebook fan pages and the Like button, but what about the Google+ and their recent Google+ Pages? After the fall of Google Buzz, I think most of us were sceptical when Google decided to release another social tool. However this time it seems to be catching [...]
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